"It's been great having Julian on the team as our CFO. Julian has a very good understanding around the key drivers of a fast growing SaaS company. Julian has helped us strengthen our financial discipline, enhance our board reporting and he provides valuable strategic input around our broader operations.I can't recommend Julian highly enough. The professionalism, drive and energy he brings into the business is welcome at any time."

Steve Hodgkinson, Founder and CEO, Ruakura Technologies Limited

"I am a CEO of a bio-tech start-up and have been working with Julian for 12 months or more. Julian is not your regular CFO. He brings energy and positivity to match his financial insight. There is a buzz about him. You know when he is about because the ideas flow. And if that isn't enough he is well connected in the investment community. Top bloke."

"I have know Julian for quite a few years in his capacity as a CFO. Julian's personality makes him someone you want to work with, and without hesitation I would involve him in any of my companies should there be an opportunity. As far as his financial skills are concerned I would comment as follows :

  • He always sees the big picture, but focuses on the detail when required.

  • He constantly makes proactive recommendations

  • Very good grasp of all financial concepts

  • Excellent understanding of Startups and high growth companies."

"Julian is a numbers-whisperer. He can get inside a founder's head, extract their underlying assumptions, challenge them, and then build up a robust financial model that accurately reflects the nature of the opportunity. As if the high quality work completed on lightning fast timelines isn't enough, his warm personality makes him an absolute delight to work with. We will definitely be working with him again and often."

"Julian has assisted our Company over a considerable period serving as our CFO for several years and most recently as a contracted consultant providing financial oversight and planning for our Airline and tour companies. In this time we have grown to greatly respect his ability and financial acumen. Julian can bring pragmatism and accuracy to any organisation large or small especially those undergoing re-structuring and change management."

"I would highly recommend Julian So to provide CFO services to any new start-up or high-growth business. Julian is an absolute pleasure to work with and provides expert strategic & operational financial business planning / modelling and a refreshingly pragmatic approach to finance & accounting."